In every good movement and cultural shift, there are words that signal these changes. However, just as quickly, the word gets picked up and used so frequently that it begins to mean absolutely nothing.
“Conversation” has become a buzzword of this present cultural moment. I heard Hillary Clinton invite listeners to join the conversation in the launch of her presidential campaign. Emergent/missional church leaders use the phrase.
Originally, the word signalled the change from hostile fights focusing on declaring the TRUTH of one’s position to that of dialogue and discussion, of understanding others rather than labeling them. Sounds good. But labeling and stereotyping others is a part of what it means to be human this side of heaven. And so, “join the conversation” quickly morphs into “join our conversation if you want what we want”. Pride and arrogance kill most catch phrases. WWJD (a phrase I never really liked anyway) may have had value to some but it also became meaningless to most.
My school uses the phrase and I think it is a good thing for seminaries to find ways to enter the world of those they serve. If we do it well, it looks like conversation (read John 4). And if we do it well, we learn so much from other cultural perspectives. But, I find myself not wanting to use the term because it sounds so superficial and bland.
Not sure what I’d replace it with given that any good catch phrase will have the same problem.
