Open letter to NBC and P & G


February 23, 2009

Dear Executives at NBC and P&G (owners of the Gillette Venus Embrace),

I write this letter to express my disappointment regarding your Venus Embrace razor “check please” advertisements during the broadcast of the 2009 Tyson American Cup–a gymnastics meet of the top elite men’s and women’s gymnasts from around the world.

On Saturday afternoon, NBC broadcast live portions of the meet. I watched this meet with great interest with my ten year old son–also an USAG competitive gymnast. We were excited to watch the men’s high-flying tricks and the skills of 13 year old Jordyn Wieber, all around winner. But sadly, we were forced to change the channel solely because of the sexual content of your commercials. These depicted numerous scenes of men caressing women’s legs–even to the point of sliding their hands up under skirts. The final scene of the ad depicts a couple falling in embrace onto a bed in a sexual position.

Your message clearly expresses that men (and therefore boys) can’t resist a woman’s smooth legs. While my son found the ad disgusting, you still “educated” him as to how a man should focus on a woman’s legs.

There is no reasonwhy you cannot successfully promote your product without sexualizing a day-time television audience that includes children. Other advertisers recognized that the audience included teenagers and targeted them with ads (appropriately) for snacks.

I ask you to pull this offensive ad and to cease sexualizing children for your bottom line. If your product is as good as you say, you can sell it without offending your audience.

Sincerely,

Phil Monroe

3 Comments

Filed under Commercials, Sports

3 responses to “Open letter to NBC and P & G

  1. Amy

    Ooooh. I’ve seen this ad and was thinking, “Wow! This is risque.” But it was on during “American Idol” or something.

  2. Carmella

    I really hate the “sex sells” agenda of today’s media. As a woman, it makes me feel objectified and makes me want to keep all mean I care about guarded from the TV. I get very disgusted at the exploitation that advertisers often use to sell product. Thanks for sending them a message of disapproval.

  3. Tommy

    Well written Dr. Monroe. Thanks for expressing concerns on our behalf. Wish I could sign as well.

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